Stand Apart From The Competition

My name is Matt Brennan, and I wanted to take a moment to introduce myself. In the simplest form, what I do is make businesses stand out. I write web site content, and other Internet copy that distinguishes small businesses from their competition.

In today’s day and age, this is extremely important. To grasp why it is important, you have to think like your customers. When they want to know about your industry, where do they turn? It’s not the phone book anymore. It’s Google. For a majority of your customers, the web site is likely their first contact with your business. A clearly articulated message and call to action is extremely important in this environment, so you better make it good.

Your customer base is also highly involved with social media. Chances are they’re probably already using Facebook, LinkedIn and Twitter. It’s up to you to find them and engage them. While you’re at it, it’s probably a good idea to investigate secondary niche networks that could also lead to business.

Are you a young professional looking to stake your claim in the workplace? Keeping up with today’s online world and technology is pivotal. There’s a myriad of social networks out there waiting to be utilized. You had better be active and sharing your expertise on LinkedIn. Don’t limit yourself to just that, however. Do a thorough investigation for social networks in your perspective business.

Like it or not, we live in a sales world. The only way to forge ahead is to sell yourself and your ideas. There are more platforms and ways to do this than ever before. You must take advantage of them to succeed.

Be the girl in red, front and center in this photo. She's the one you remember. She's set herself apart.

I started this blog as a place to share ideas for standing apart from your competition. I hope that it serves as a resource for young professionals and business owners alike.

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