My New Blog

Hello Blogger! If you did not already know, my redesigned website is now live, and I will continue blogging about copywriting and marketing issues for business owners there. Please come by, take a look, and let me know what you think.

www.matthewlbrennan.com

Thank you.

Matt Brennan

It's OK To Stand Out

In the newspaper world, it’s called pack journalism. In the business world it’s just imitating your competition. When you write your content to the industry standard, you are telling your readers that you are like everyone else.

Why not try and stand out? Tell your readers why your business is different. This is an important step in garnering their attention. It’s ok if your website breaks the mold for the industry standard. It’s ok to write a blog that your competitors haven’t tried yet.

Why would they otherwise expect them to contact you when your services are needed?

Strategize Your Marketing Content

NFL teams across the nation take the field every week for a month in a large-scale dress rehearsal to see how certain players react in pressure situations—it’s called preseason. While it may not always make for exciting viewing, it’s a necessary part of ensuring that the product is at its peak on week one of the regular season.

Your business copy and marketing can be handled in much the same way. While having professional-looking copy and marketing materials is always important, you can always experiment with the best way to win. Maybe it means testing two different versions of website copy, or not being afraid to try something creative while establishing your business’s “voice.”

If your experiment does not work, that is ok. It is better than not knowing. It’s time to keep going until you find something that does work. Finding the best strategies is the only way to make sure your marketing is at its best.