Your Web Site Probably Needs Help

It used to be that if a customer wanted to know something about your business, they’d look it up in the Yellow Pages, and then maybe call. Things changed quickly with the Internet.

Phone books are now something that short kids sit on, to be able to eat at the dining room table. They’re something you stick under the computer monitor to give it a little more height on your desk. Past that, chances are they’re tossed into the recycling bin.

It’s no longer something your business needs to spend thousands to advertise in. They simply don’t have the traction they used to. If people need a phone number, they Google it. If people want to know something about a business they find the web site.

Even if you don’t think so, chances are your web site needs attention, and love. Think about it, it’s the first thing people see. It’s your business’s online resume. It’s potentially the reason a customer will do business with you. Conversely, it’s the reason they may not.

Here are some things to consider:

Can customers find your web site?

Are you ranking high in Google, and the other significant search engines?

Does the content on your web site effectively and accurately communicate your business’s message?

Are there spelling mistakes or other glaring grammatical errors in the content?

Is there a clear navigational system?

Is it easy to find the most pertinent information?

Is the design contemporary and engaging, or does it look like it was designed more than five years ago? (Your visitors can tell.)

You need to concentrate your marketing dollars on making sure that these things are happening. You need to be bringing in customers with social media. If you’re not incorporating your web site and social media, you’re not taking full advantage of the potential customer base. Concentrating on your online marketing will do much more for your business, than putting an ad in a big, thick book that’s destined for the recycling bin.

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