Are you looking at starting a business? Jobs are scarce in this economy, so you’re not alone. Put some good thought into it. Consider where you are going to find your customers. You need to piece together a full out marketing plan.
What is your business goal? What field do you want to be an expert in? Do you want to sell locally, or be a regional or national resource for people to buy your product? How do you get from a nobody to a success?
Once you have these answers, setting up a plan to get there is the next step.
A web site is big. So is setting up Facebook and Twitter accounts. It’s up to you to go beyond that, however. Do a Google search to see if there are any social media platforms specific to your industry. You may be surprised.
You’ll also want to think about how to establish yourself as an authority in your field. A blog is a good way to do that. If you are more comfortable with your camera appearance than your writing skills, maybe a video blog is more your speed. Consider writing an Ebook, or producing a DVD to share your expertise.
Consider sending out press releases online, and to the various publications in your community or industry. These can stir up some publicity and press.
The biggest thing is to think like your customer. Is there a closely related interest they may have? For instance if you operate a fitness organization, they may be interested in nutrition. If you are marketing business to business, what other services do other small businesses need? This can help you find them.
Make sure there is a strong plan in place. Set realistic goals and stay organized and on task, and make it happen.
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