Your marketing should make sense. It’s a revolutionary thought, I know. There are so many businesses that bungle this very thing, though.
When a customer clicks on your site, do they know what you want them to do? Are they going to find the value that they are looking for? There needs to be a clear layout and structure. They should not have to scroll through massive amounts of copy to find what you are trying to sell them.
A nice clean layout that is not overwhelming will make a huge difference. Make sure the copy is clear, and the message is strongly worded.
This could mean that you need to back up a few steps. Do you have a marketing plan? Do you know exactly what you want your web site to help you achieve?
No matter how obvious it feels, go ahead and write down that business goal. Now, how are you going to get there? Next time you feel stumped as to what you can do, this document should give you guidance.
It’s a good blue print to have. Maybe you’ve neglected your web site copy, or your social media. A detailed marketing plan can remind you exactly what you need to do to guide your business back on track.
What are your plans for social media? What are your plans for offline marketing? No matter how involved you choose to get online, offline networking, traditional press releases, brochures and business cards should continue to be part of your strategy.
Write it all down and go back to it when you need it. Maybe you need a messaging calendar to determine what you want to push at what time of the year.
This type of organization will help you achieve the success you are looking for.
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