Want More Business? Market to the 82 Percent

If you are hanging on to the idea that social media is not for your business, or that it will eventually go away, it is definitely time rethink your conservative stance on this issue.

The stragglers argue that if they do nothing, the entire phenomenon will go the way of Myspace. Social media and mobile marketing right now are stronger than ever. More and more people are using more advanced technologies to do their shopping and their research.

More data is coming out to show the staggering number of social media and mobile users. Website Magazine reported that social networking sites reach 82 percent of the world’s online population, and that they account for 19 percent of all time spent online.

Facebook still takes up a huge chunk of that time spent on social networks. No matter what type of business you run, it’s crucial to meet customers where they already are.

Don’t discount Twitter. The same Website Magazine report stated that Twitter reached one in 10 internet users around the world. It offers a great way to connect you with potential customers in a meaningful way.

It’s crucial to have a website, but social media platforms and a strong overall online presence is the way to drive more traffic to your site. This is done through traditional SEO, and an active social media plan.

If you have a brick and mortar location, give strong consideration to the mobile platforms that allow your customers to check in. These platforms are another great way to get your business name in front of their network.

These sites also do something else. They benefit the mobile customer. According to the same report, 32 percent of the total US mobile population reported accessing a social network site from their phone.

If you are looking to increase your customer base, marketing your business to the 82 percent of us is a good start. Social media and mobile marketing provide great ways to level the playing field between small and large businesses.

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