What’s stopping you from starting a business blog? A blog puts your
business in front of potential customers on a regular basis. They increase your
scope and your influence within your industry. They increase your bottom line.
I talk with business owners all the time dragging their feet
for one reason or another. Blogs either take too much time, or business owners
feel that social media and online marketing will be a fad. It's too damaging to sit on the sidelines right now. That type of thinking will slow your business profits down.
Chances are your competitors are blogging. It opens you to a
large pool of potential customers you otherwise would not be talking with. Now
is the right time to get started.
What to blog about for your business?
Take a scratch piece of paper and write down the articles
that you’ve read about your industry in the last few weeks. What opinions did
you have? Why is now the right time for people to buy what you sell? What tips
can you offer people shopping for your services? What industry news should
people be paying attention to?
The answer to any of these questions will make good posts.
It’s time to keep a running list of ideas and get started blogging. It’s
important to stick with it and write on a regular basis.
You’ll notice
the benefits to your business.
No comments:
Post a Comment