Lots of people have lots of opinions when it comes to how
often a business should blog. If you’re looking to continuously increase your
visibility, nothing replaces blogging at least 3-5 times in a week.
Now, that’s a lot of work, and I don’t regularly hit that
number myself. I’m not telling businesses to do something that I don’t do. I’m
telling businesses to find what’s right for them.
If increasing your writing frequency is something you want
to try, the quality of your blog cannot suffer for quantity. If it’s between
writing three OK blogs in a week or one good one, choose one good one.
Some businesses write less frequently. It is tough to build
an active audience blogging less than once a week, no matter the quality of the
work. With the 24/7 stream of news and information through social media, businesses
need to be regularly writing new material to make a lasting impression.
Some industries are more difficult to write frequently for.
Some just require a lot of time. Make no mistake, this form of marketing your
business is not going anywhere. Blogs provide a wealth of information to your
customer, and are a great asset for your search engine rankings.
If you are struggling with your time or the quality of your
writing, consider hiring it out. Find someone who specializes in blog writing services.
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