NFL teams across the nation take the field every week for a
month in a large-scale dress rehearsal to see how certain players react in
pressure situations—it’s called preseason. While it may not always make for
exciting viewing, it’s a necessary part of ensuring that the product is at its
peak on week one of the regular season.
Your business copy and marketing can be handled in much the
same way. While having professional-looking copy and marketing materials is
always important, you can always experiment with the best way to win. Maybe it
means testing two different versions of website copy, or not being afraid to
try something creative while establishing your business’s “voice.”
If your experiment does not work, that is ok. It is better
than not knowing. It’s time to keep going until you find something that does
work. Finding the best strategies is the only way to make sure your marketing
is at its best.
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