You wouldn’t buy your dream house if you couldn’t afford to furnish it. So why do so many businesses spare no expense with design on a site that is not built to be search engine friendly?
It might be your dream site. It might be the most beautiful spot on the wide, expansive web. It doesn’t matter one bit if no one can find it. Your web site should be part of your sales force. It should generate leads. It should be something with high level visibility.
I see it happen all the time. A nice design, and no meta tags. Maybe these businesses hired a designer with no SEO experience. Maybe they built the site themselves. Whatever the case, the meta tags at the top of the web site are what the search engine uses to asses search value to your web site. If there’s nothing there, it will have a drastic effect on your web site.
Sure there’s other search engine optimization measures that can be taken outside the code, but your site should be built strong on its own merit before you turn to these other measures.
For all you business owners out there, it’s real easy to tell where your web site stands with the search engines. If you hit the “view code” option on your browser, the gobbly-gook html will appear. If you see a line with
tags, a line that begins with the phrase meta name=”description”, and a line that begins with meta name=”keywords”, that’s a good start. <br />
<br />
If they are not there, anyone experienced with SEO practices can help you build them. If you are serious about wanting your web site to help your business (and you should be), I recommend having someone help you optimize it.
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