Next Step For Location Based Marketing

@Chris Brogan just wrote an interesting blog about a new social media company called Local Response.

The company provides marketing services tied to location based interactions. This could be another interesting social media break through. Now it is not just the check in that the retailer would benefit from.

Local Response would offer a way for the retailer to try and bring the customer back. If I check in at a local restaurant for my favorite dish, they could send me a coupon to come back the next time.

As a customer, there might be some privacy concerns, but it sounds like you give those concerns up when you check in somewhere. It also sounds like customers are given the chance to opt out.

For businesses trying to build their brand and engage with their customers, this will be worth monitoring, and checking to see if more services develop.

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