By 2013, mobile phones will overtake PCs as the most common Internet access device worldwide. Think about what that means for a minute.
More people will be accessing your web site through a screen that fits in your pocket than on a desktop or laptop. We are truly becoming a nation on the go.
Are you ready for this change? There are certain things that can be done to brace for this emerging trend.
First, is your web site optimized for it? Is it readable from an iPhone or Android device? It should be. People need to make sense of that information on the go.
Have you thought about an app for your business? If you are in retail or food, this is especially important. It means easier access to your products for consumers, and that is what will matter.
Do you use QR codes? Those little boxes that you see on promotional material allow for immediate access to your web site. If you’re not using them, you are missing a chance to drive traffic to your web site.
Have you thought about revising your web site content for this phenomenon? People are not going to want to read pages of content. Give them what they want quicker.
There’s a Mark Twain quote about how he would have written less if he had more time. This quote will have a lot of impact as attention spans shrink even further. As the real estate for web content shrinks, it becomes more valuable.
These are just a few things to consider as the market shifts. More and more people are buying smart phones and tablets. Make sure your marketing is tailored to them, or you will be left behind.
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