With the advent of social media, branding is not just for businesses anymore. Schools and employers have never had more information to base their decisions on—decisions that can change your life.
Whether you are looking for a job, applying to schools, or own your own business, your personality, your brand, shines through in all the information you make public. Every piece of public information matters. It gives clues as to who you really are.
This affords you a great opportunity. You have the opportunity to appear hard-working. You have the opportunity to appear smart. You have the opportunity to be an expert in your field.
There are plenty of things you can be working on to improve your personal brand. You could fill out your LinkedIn profile, and use the platform to network and build relationships. You could mention and engage with more people on Twitter. The stronger the presence, and the higher the level of engagement, the better your online brand.
The opportunity for disaster also exists. If you complain about your boss, make sure they won’t creep up and comment out of the blue.
Before you post it on Facebook, Twitter or LinkedIn, stop and think about EVERYONE on your friend list. Is it something you don’t mind if they see? If you have your own business, do you really want to be complaining about clients there? How will your other clients take that?
It’s much better to remain positive and upbeat. Remain true to your personality. You don’t want your personal brand to feel forced.
The upside is that you have the opportunity to publish more information about who you are, and why you are worthy of every opportunity you seek. Unfortunately, this is also the down side.
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