Falling Into The Time Suck

We all know that social media can be a massive time suck. You may power up the computer with strong intentions, to spend the afternoon scrolling through your newsfeed, finding out what your friends ate for lunch. Pretty soon the afternoon is gone. We’ve all been there.

When you are trying to build a business, this can be dangerous. The small things we need to be doing to build our network and improve our business all have a positive cumulative effect. Our minor distractions that take us away from these goals do not.

Here are a few suggestions for the things that you should be doing while on your social media accounts. They may not be earth shattering, but they all have a cumulative network-building effect.

So go ahead, and take back your productivity. Check a few things off your to-do list. And don’t worry about what your friends ate for lunch.

Write All About It

You can never go wrong spending your time creating original content. If you’re drawing a blank, industry news, opinions, and ideas all make for good blogs. If you’re still hard up, try book reviews, new product announcements, or piggy backing off an existing blog in your industry or community. There’s always something that you can be writing about.

Go Ahead, Be a Blabber Mouth

Whether it’s on your social media platforms or other blogs in your industry, spend some time commenting on others’ efforts. This goes a long way in getting your footprint out there. Most blog comment sections allow you to either link back to your website or Facebook account. Take the extra time to intelligently contribute to the conversation if you want someone to search you out.

Find and Post

The most successful Facebook and Google Plus statuses have links to articles, or photos. People want that image, and that extra content. Posting and Tweeting the best articles in your industry can be a great way to start a conversation and interact with others, which is what internet marketing is all about. Post an article and seek opinions. It’s a good way to interact.

What Are Your Recent Accomplishments?

Remember those social media platforms you created accounts for a few months back? Don’t forget to post. Don’t forget to contribute, and be a part of the community. Sure Facebook, Twitter and LinkedIn get a lion share of the attention, but you can still catch fish in a smaller pond.

Talk to The Right People

Find a few people who are potential clients or colleagues in your industry and engage. The whole point here is to build relationships. You can mention them on Twitter or send them a quick LinkedIn or Facebook message.

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