So you made some resolutions to ramp up your marketing in 2012. Before you start aimlessly posting to your social media networks and taking shots in the dark, consider making a quality marketing plan for your business—something you’ll be able to stick to.
When you plan your approach, begin by thinking like your customer. What are the new and improved ways that they will be seeking out information in the new year? It’s always better to meet them where they are. Here are four easy things to keep in mind when you’re looking for ways to cultivate new relationships.
Mobile Marketing—By 2013, more than half of people accessing the internet will be doing so through mobile devices. Is your business ready? Do you have QR codes on your marketing material, and are you set up with location based social media websites? Your business will reap the rewards if you work hard to accommodate this type of customer.
Hit Record—Video will continue to be hot. Youtube is incredibly popular. No matter your business, consider doing an introductory video. Run down your services, and run it through a Youtube account. You don’t have to be a great actor or highly photogenic. Just be yourself. If you tag it well you could end up seeing some extra traffic.
Expand Your Presence—Businesses need to realize the true value of the social web, and a strong internet presence. It is no longer enough to simply have a website. There needs to be a solid plan for content distribution. This means blogging, and encouraging employees to do the same. Don’t be afraid to ask customers or clients for a review or testimonial. It’s time to cast a wide net, to see what the web can drag in.
Content Distribution—The need to blog is well known, but are you doing enough to get the word out afterwards? Here are some quick tips. Sign up for some directory links. These can introduce you to new traffic. Post it, Tweet it, put it up on LinkedIn. Do you belong to other social media sites that encourage you to write articles? Post it as an article. Don’t forget about Digg, Reddit, Stumble Upon and Delicious. You can email it too.
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