Producing Marketing Content On Your Own Platform

“What do I need a website for, if I’m on Facebook?”

That’s a question I hear all the time, so I’m going to take a stab at it, via blog. First, it’s awesome that you are on Facebook. It’s good to put yourself out there in front of your base of friends to tell them what you, and your business are doing. It’s good to show them that you are human, and to interact, and build relationships, while at the same time educating them.

But it’s not enough. It’s not enough to play in somebody else’s sandbox. If you are serious about capturing your share of customers via the Internet, then you need to have your own platform. You need to build your own sandbox and make it a more appealing sandbox than your competitors’. That’s how you win on the Internet.

Marketing With Websites and Blogging

Facebook, Twitter, LinkedIn and Google Plus are good for developing relationships, and pushing them toward your website. There are plenty of upcoming social networks that are still worth your consideration. Your website however, is where you control the game. It needs to be strongly designed and look sharp. You wouldn’t neglect your store front. You shouldn’t neglect your site either.

Your navigation, and call to action need to be crystal clear. Your content needs to distinctly and creatively tell people why to buy from you. What makes you a better option than your competitor? It’s this content that should help complete the sale. Your customers want efficiency. They want to find the answers to their questions through your web copy, and complete your call to action with minimal trouble. Distractions mean they click away.

Education Is More Important than Sales

Your customers have questions. If they knew how to do what you know how to do, they wouldn’t need you. If you can help answer their questions, and provide an educational avenue of benefit to them, they won’t forget you in the end.

This can be done through blogs, eBooks, Youtube video, and more. Think outside the box. Find ways to produce original content, and spread that content online. Yes, it will involve a time commitment, but it will also involve an increase in traffic for your website, and hopefully customers.

They may not be knocking on your door right away. But six months from now, when they are in need of your services, maybe that is when they’ll come knocking. As marketing changes to involve more intimate communication, relationships are currency.

             

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