Blog Ideas Fall Out of the Sky

The pulse of the cursor blinking on a blank white page. The temptation to walk away from the computer and grab a quick snack. The lure of the television. Writing can be an intimidating practice. Sometimes it’s one that you have to force yourself to endure.

This is especially true for those who aren’t feeling the creative juices flowing. You know that you need to be producing content. You know that delivering your ideas to the outside world is the best way to be found. When it comes time to act, you’ve got nothing.

Many marketers will tell you that you need to produce an original piece of content daily. When a more detailed idea strikes, the blog is a great place to do just that. But where do you find the ideas? The ideas are everywhere. You just need to know where to look. Here’s just a few ideas any blogger can grab from.

A Client Question

Maybe you’ve been asked the same question a lot lately by clients, or potential clients. Putting it in a blog post, and then directing people there is one way to develop a built in audience. Maybe it’s just one really good question from a single client. Blog ideas stem from conversation.

New Product or Service

Is your business doing more than before? A quick post detailing the importance of this product or service could pay off. Be careful not to make it too salesy, but go ahead and hit on why people need it.

Industry Advice

As a business owner, you’re the expert. Tell people why your industry is important. Educate them on the ins and outs of whatever the service may be, and they’ll remember that. Focus on one aspect of things, and go into detail.

Keywords

Are you looking to secure your spot in the search engine rankings? Use the Google Keyword tool and try to find the phrases ranking well. With a little creativity you can usually shape a post around that phrase.

Pay Attention to Your Industry

You should be reading other industry books and blogs. Pay attention to what they say. Take a topic, do your research, and make the writing your own. People always appreciate well thought out material.

Explore Outside Your Industry

Sticking strictly to your industry is a quick way to become boring. You need to inject ideas into your writing. Maybe you can relate some things back to what you do, if the correlation works. Find a tie in to sports, television or some form of popular culture. Try something different. A little discomfort is a good thing.

Monitor Your Comment Section

Did a reader add a new thought or direction to where you went with your post? You can always add to the discourse with another blog post.

Stop Staring at the Screen

As cool as some of this technology is, electronics are taking over our lives. Don’t get so wrapped up in your virtual life that you neglect your real one. Work out. Go out for dinner. Grab a beer with friends. Sometimes ideas flow when you’re not trying so damned hard.

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