Overcome the Flinch

In a different world, the flinch saved our lives. The instinct that we are all programmed with became a necessary way to escape very real dangers.

Today humans don’t hunt our own food. We aren’t faced with the same types of day-to-day risks that we used to see as survivalists. So do we really need the flinch anymore? That’s the question Julien Smith asks with his free book on Amazon.

This instinct that was necessary for survival for so many years, may be the very instinct preventing you from going where you need to be. Smith, who authored Trust Agents with Chris Brogan, suggests that the Flinch stands between you and your goals.

We all want to lose weight and become healthy. We all want to amass a comfortable amount of wealth. How come we don’t all reach our goals? We flinch at the first amount of discomfort. We stop when we don’t want to sacrifice anymore. In other words, the flinch gets in our way.

Smith offers readers some homework as practice for overcoming this instinct, and understanding that pain from sacrificing for our goals is only temporary. While I have my doubts as to how much of the homework people may actually complete, there’s no question that it will adjust your mindset when faced with adversity.

Those who can overcome the Flinch can reach their goals. The Flinch is a good read for anyone with a goal.   

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