I’ve recently been reading a few
books about innovators, who have some recurring traits. There are no
confinements to their thought. They’re not easily satisfied. They don’t take no
for an answer, and there’s always a way to turn their visions into reality.
Innovation is not easy. It takes
extra work, and it also takes vision. You need to set the alarm earlier, and
you need to wake up with purpose. It also takes a high level of creativity.
Creative People Make
a Difference
We’ve
been conditioned to look down on creativity. Consider those who graduate with a
liberal arts degree. It does not unequivocally translate into asking the
question “Do you want fries with that?” like the stereotype suggests.
They
are not the ones taking cigarette breaks every half hour, and showing up an
hour late. Creativity takes work. It takes showing up, and immersing yourself
in your craft. It
takes an ability to see solutions, and execute. It takes being able to convince
your superiors of an excellent idea. They are Seth Godin's Linchpins.
The
creative people are the ones coming up with new ways to do things at work. They
are the ones making your boss look good. They are the ones who have ideas and see them through.
The companies that can utilize
their creative employees are the companies that will have the most success in
the future. With the newness of online marketing and social media, creativity
is what will allow companies to break through.
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