If your business is stuck, it may be because you're not writing enough. Many marketers claim that you need to produce one original
piece of content per day. Most people’s jaw drops a little bit when they hear
that number. I am the first to admit, I don’t come near that goal. I do try to
produce as much as I can, however.
There’s no question that the more content you produce, the
better position your business is in, with its marketing. Content educates your
customer, and gets the word out about your industry. It can also help strengthen
your position in the search engines. It keeps your business in the forefront,
and can generate you money.
It needs to be good, though. Don’t ever sacrifice quality
for quantity. That means spelling and grammar count. Have a strong, original
idea, and articulate clearly. Make sure your online marketing content doesn’t suck.
If you’re a small to medium-sized business trying to knock
off larger competition, you want to produce as much content as you can. It’s
not as overwhelming as you might think.
There are a few ways to get there. A piece of content per
day does not always mean 1,000 word articles about the complicated nature of
your business. It can mean something as short as a Tweet.
Here are a few writing ideas to help you from large, to small:
eBook Writing
eBooks don’t have to be as intimidating as you might think.
You can write a 10-20 page summary of how people benefit from your services in
general. A couple things to keep in mind, however: 1) It’s not sales material.
Keep it to how they benefit from your industry, not what happens when they buy
from your company. They’ll see through that. 2) Make it interesting. Someone
who’s agreed to read your eBook is making a large commitment.
Article Marketing:
Article marketing has taken a severe hit after the Panda
update from Google. Many of the article websites don’t carry the weight they
used to. You can always contribute articles to industry publications, however.
Or write a column for your local newspaper about your industry. These things
will always help, and score you some free press.
Writing Press
Releases:
Press releases can help you score some invaluable free press
from any news organizations, or on the Internet. Got a new product, service,
idea or location? These are all good reasons to notify the press.
Blog All About It
Blogs are still the easiest way to get the word out. These
should not be salesy either. They’re similar to an eBook, except shorter. The
main principle should be to educate those interested in your industry.
Facebook Posts or
Notes
Don’t quite have enough for a blog? A simple Facebook post,
or note can be effective. This addresses your Facebook fans specifically and
can be an effective way to get a simple thought out.
Tweet, Tweet
It was Mark Twain who said he’d write less if he had more
time. Producing a piece of content in 140 characters or less, can be more
complicated than you think. It’s still a good place to put out a few quick
industry tips that potential customers may find interest in.
These are just a few ideas if you’re overwhelmed with the
idea of putting out frequent content. There are other social networks, and more
ways out there to reach your customers than just this. Keep thinking, and
experimenting with new ways, and find what works. Make sure you are finding
ways to reach out on a regular basis.
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