What’s the real reason you’re on social media? It’s an
important question that you should ask yourself as you build your networks.
Number of friends and followers, and your Klout score mean
absolutely nothing unless you’re able to back that up with engagement. To me,
it seems that this should be the real reason we’re here.
It doesn’t always have to be about a sale. It’s nice when we
cultivate sales from social media, but making that your end goal can be
self-destructive. You’re not going to achieve your desired results by
constantly spamming people with self-promotional materials.
It’s good to show passion about your industry. But there are
a lot of ways to do this through quality content production without alienating
your audience by overselling.
You should be looking into developing relationships. This
means commenting, responding, mentioning, and generally just talking with
people when they say things of interest to you. That’s how online relationships
start.
Think back to the original definition of the word “friend”
before you act. Not merely the Facebook definition.
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