In today’s marketing world, writing is an intricate part of
communicating your message. If you have decided to take that aspect of your
business on yourself, you should be setting aside the time, and learning the
best ways to communicate through the written word. Whether it is website
content, blogs, articles, white papers, or social media posts, these five tips
can aid your small business marketing copy.
1 Know What You Want To Achieve—Before
you pick up the pen and paper, or sit in front of the computer, you should know
what you want to achieve. Are you trying to write something educational, or is
the goal of the piece to sell product? What’s the desired end result? Knowing
this before you begin can help keep you focused.
2 Know Your Audience—It’s always good to
know who you are writing for. Writing for doctors will be vastly different than
writing for healthcare consumers. If you know where your audience is at on the
issue, you’ll be able to relate a whole lot better.
3 Check Your Spelling and Grammar—It only
takes a few minutes to learn the difference between they’re/their/there. Use it
wrong in your copy and potential customers may leave forever. A tiny brush up
on your English will make a large difference in your copy.
4 Find Your Unique Selling Proposition—Your
competition does what you do, so what makes you different? What will someone
gain from doing business with you instead of them? Your closest competition
will be right there with you in the Google search results. It’s up to you to
keep your viewers engaged.
5 Write Like You Sell—If you are in
business for yourself, chances are you are passionate about what you sell. You
probably have your sales pitch down. Now it’s time to transfer that passion
into your copy. If you can transfer that same passion and enthusiasm into your
marketing materials, it will serve your business well.
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