Monday, April 2, 2012

Five Tips To Improve Small Business Marketing Copy


In today’s marketing world, writing is an intricate part of communicating your message. If you have decided to take that aspect of your business on yourself, you should be setting aside the time, and learning the best ways to communicate through the written word. Whether it is website content, blogs, articles, white papers, or social media posts, these five tips can aid your small business marketing copy.

1    Know What You Want To Achieve—Before you pick up the pen and paper, or sit in front of the computer, you should know what you want to achieve. Are you trying to write something educational, or is the goal of the piece to sell product? What’s the desired end result? Knowing this before you begin can help keep you focused.

2    Know Your Audience—It’s always good to know who you are writing for. Writing for doctors will be vastly different than writing for healthcare consumers. If you know where your audience is at on the issue, you’ll be able to relate a whole lot better.

3    Check Your Spelling and Grammar—It only takes a few minutes to learn the difference between they’re/their/there. Use it wrong in your copy and potential customers may leave forever. A tiny brush up on your English will make a large difference in your copy.

4    Find Your Unique Selling Proposition—Your competition does what you do, so what makes you different? What will someone gain from doing business with you instead of them? Your closest competition will be right there with you in the Google search results. It’s up to you to keep your viewers engaged.

5   Write Like You Sell—If you are in business for yourself, chances are you are passionate about what you sell. You probably have your sales pitch down. Now it’s time to transfer that passion into your copy. If you can transfer that same passion and enthusiasm into your marketing materials, it will serve your business well.   

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