How To Create Content That Brings In Business

Your company is unique. There is something about you and your work that makes it different from what your competition is offering. The sooner you understand that, and are able to convey it in your marketing efforts, the better off your business will be.

Content marketing efforts are increasing all over the web. More companies are catching on and blogging, producing videos, and writing white papers every day. So how do you make yours stand out among the heaps of content thrown up on the Internet daily?

The best answer is to add value. Make sure that people are learning something from the content that you produce. Tell your clients why what you do is important. Why is your industry so vital? Breaking down the industry speak into something everyone can understand is a valued skill, and will resonate with your audience.

Of course, you’ll need to write interesting content. Think about how fast Twitter streams move. Your blog headline needs to catch someone in that split second interval. Otherwise no matter how valuable your content, it’ll be passed up.

Your blog writing and videos need spark. They need that burst of personality to carry people through from start to finish. Whether you write 200 words or 2,000, you’ll need to give people a reason to get to the end.

That means strong, punchy writing. Read what others in your industry are doing. That will provide a wealth of ideas. Make sure to keep reading outside your industry as well. This keeps you fresh, and thinking outside the box.

Don’t be afraid to join a writer’s group, take a class or hire a freelance writer if that’s what it takes. Your content is a great way to expose new people to your business. It needs to solve people’s problems in a fun and engaging way in order to succeed.

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