Writing can be a challenging
task—especially for those who aren’t fully used to it.
If you have a blog, you’ve pretty
much committed yourself to becoming a writer. It can take writing three to five
posts a week to drive traffic up and get the kind of readership that you’ve been
looking for. You’ll also need strong content for every post as well. That’s no
easy feet.
So what do you do when you’re out
of ideas? It’s time to expand your creative borders and keep thinking of new
and creative ways to express your ideas. There is always something that you
could write about.
Carry a Notebook
You
never know at what point in the day inspiration could strike you. If you are
taking a shower, or taking out the trash, the perfect idea for the next blog
may pop into your head. It’s best to be prepared for this.
Make
sure to use the notebook. If you’re still feeling stuck, try freewriting. No
one has to see this notebook but you. Write until you find your next great idea.
What Questions Do
Your Clients or Customers Ask?
Has a client recently asked you a
really good question about your business? Or maybe it’s a question that you
believe more clients may have. You can answer that question in a blog. Don’t be
afraid to refer them to the blog after you are done. It’ll make an excellent
resource.
Industry News or
Developments
Has something recently changed in
your industry that your readers could benefit from knowing about? Maybe there’s
a new line of product, or the regulations are changing? Now is your chance to
keep your readership up to date.
Consumer Tips
What should consumers in your
industry be aware of before making a buying decision? This is your chance to
shine as an expert, without pushing your own product. Go ahead and tell them
why what you sell matters, and what they can do to go through the purchasing
process the right way.
Direct Response
If you recently read an insightful
industry blog, don’t be afraid to expound on it. You can link to the other blog,
and give your opinions and insights on the issue at hand. This is a great way
to interact with others in your industry and capitalize on another stream of
traffic. Just make sure you have something insightful to say.
Look Outside Your
Industry
It pays to be reading materials
from outside your industry to continuously expose yourself to new ideas and
stay fresh. This is your chance to connect the dots between two areas that we
otherwise wouldn’t see the connection. Let your creativity flow. How did what
Mozart do impact the world of running shoes? I don’t know either. You explain
it.
Who Do You Talk To?
Do you talk with others in your
industry or a related industry? What insight have they offered you? If they’ve
tipped you off to something you need to consider in your industry, now is the
time to share. If you’re going to write about their ideas, remember to give
credit where credit is due. Interviewing them for a post may also be a good idea.
Lists
Readers crave information in short
chunks. What kind of industry-related lists can you create to convey
information? These are often some of the highest read posts, as well.
Book or Product
Reviews
What industry books have you read
lately? Were they an excellent fountain of information or an abysmal
disappointment? Maybe you should make the recommendation, or warn others off.
Find a Guest Blogger
Know someone providing a fresh look
at things in your industry? Now is the time to expose them to a new audience,
and expose your audience to a fresh voice. It’s a win-win.
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