Content You Can Share

I’ve written on numerous occasions about the ways that marketing has changed over the last several years. The transition from phonebook advertising to Google has made a big difference in the way companies do business.

The way that search engine optimization itself (making your website findable on search engines) is also changing considerably.

It used to be that strong SEO was achieved by placing strategic keywords on your page, and that was it. While keywords are still important, social media has brought the human element back into the equation.

Social media creates the backlinks search engines have factored into their rankings for a long time. This is the mechanical advantage that these platforms create for business.

The virality of content is now also at play. This is especially true since Google got into the game with Google Plus.  Search experts SEO Moz called the virality of the content “possibly the most important /valuable factor in the ranking equation because it will produce the highest link conversion rate (the ratio of those who visit to those who link after viewing).”

What Does This Mean?

Write Content People Will Be Interested In.

It has to be engaging. It has to captivate. Write content that needs to be shared. Yes, having the terms you want people to search for is important. But so is writing a post you want people to read.

If your readers place a premium on your content, so will the search engines. Mark Twain made the remark that he’d write less if he had more time. Headlines and tweets take time. It can be harder to write short, than to write long.

It’s worth taking the time to write strong headlines, and become better at Twitter. When you have limited space to grab people’s attention, you have to make it count.

Once you have them, tell a good story. Don’t put them to sleep.

Pin It