I recently had someone ask me how I obtained my 1,700 plus Twitter followers. I answered his question and gave him a few tips as well.
First, I want to say that in the Twitter world, 1,700 is not extremely high for followers. It’s a valuable, but also obtainable number. More is definitely possible with a little ingenuity and hard work.
There is a right way and a wrong way to build a following. Some people will purchase followers in bulk. There are many reasons this is a bad idea. First, you cannot prove that they are authentic. The only thing worse than buying followers would be to buy followers that don’t technically exist.
This is also a bad idea because a bulk following built like that is not at all targeted. Best case scenario they may be real. That doesn’t mean that they are lining up to do business with you.
There is a better way. You can search the keywords related to your business. You can follow the people tweeting about the same things that you are. You might even find people actively seeking your services.
I also recommend a web site called twellow.com. This web site offers a local, and category specific search. Both provide excellent ways to find the right kind of people that can help you network, and build a business. The quality of your tweets and value of your content will factor into whether they follow you back.
(Stay tuned. My next blog post will be about how to engage your following. That’s another topic altogether.)
The geographic search on Twellow allows you to find people in your country, state, or even community. This makes twitter a relevant tool for businesses with a customer base as local as their own neighborhood.
A slight word of caution. Just because they are in the same town does not mean you have to follow them on Twitter. If you would not approach them at a networking event, they may not provide much value in your following base. This feature will allow you to develop a local customer base, however.
Twellow also allows you to search by category. This feature is perfect for anyone looking to sell to a specific type of client or customer. Business to business tweeters can find others in similar industries. Unless you are famous or producing viral content, chances are you will be following more people than follow you back, however.
The goal is to shift those numbers the other way around. Twellow will also show you the people you follow, who don’t follow you back. If they provide little or no value, you can unfollow them.
This leaves you plugged in to the relationships you want to develop, with a strong and healthy base. Check back for my next blog. I will offer you some tips and insights on how to engage people using Twitter.
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