Earlier this week I posted about strategies to grow your Twitter account. There are lots of ways to find a targeted audience. My favorite is the web site Twellow, which gives you the ability to locate people geographically, or by the type of business they are in.
As you build up a following, there is more you’ll want to take into consideration. It’s important to interact with them, and maximize your opportunity and your presence.
The most fundamental way to get started, is “mentioning” people. By typing in the @ symbol and their account name, the tweet will show up in a specific location on their feed. You can have a conversation back and for this way.
Maybe you want to ask them a question, or comment on a link they posted. It’s good to be conversational and utilize the contacts that you amass. This is the best way to cultivate relationships on Twitter, which is the whole point.
You can also direct message people. Lots of people kind of view this as spammy, however. Some people have automatic messages sent when someone follows them. These flood a person’s Twitter account, and are rarely useful. For these reasons, many people prefer mentions over messages.
Another great way to engage is to find conversations already taking place. Type in any search words you are interested in, and Twitter will display the most recent tweets that include them. If someone is looking for your services, you can approach them directly.
You may want to try something along these lines:
“I saw you are looking for _________. That’s something I provide. Feel free to check my web site.”
If you have a word in your tweet that you want to be picked up in search, use a hash tag. For example, “I am an #internetmarketer. Can I help you?”
Another tip, you’ll want to keep your tweets down to about 120 characters, even though it gives you 140. This will allow your followers to more easily retweet your material.
It’s also important to keep a human approach. Don’t be afraid to let people know what your hobbies are, aside from the business life. People want to do business with people. Not robots.
The most popular terms show up on the right side of the page. These are what is “trending.” It might be helpful to jump into one of these conversations every once in awhile, to get away from being all business.
I once got a job from a guy that noticed I tweeted about the fireworks, here in Aurora. You never know.
I saw someone tweet that Facebook is where you talk to the people you know. Twitter’s where you find the people you should know. This seems about right.
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