Small Businesses Should Take a Page From NFL

The National Football League has one of the best-marketed products out there. The Bears and Buccaneers are preparing to square off in London today at Noon. The game is played overseas so that they can take advantage of a potential new market of fans.

This expands the audience. People who otherwise would not be interested in American football walk away from the experience as fans. An endless array of new customers are at their fingertips…

Any small business could take a page out of the NFL’s book here. It doesn’t necessarily need to be overseas, but is there a market that you have overlooked? Is there another group or segment of the population that could benefit from your product or services?

With social media and other Internet marketing options, virtually anybody is reachable somehow. Maybe there are other networking strategies that could be employed.

If you are struggling for leads, maybe you just need to rethink your marketing strategies. Try increasing your social media presence. Have you been thinking about some kind of blog? Maybe now is the time.

You can use these technologies to expand the reach of your business. Maybe it’s time to hit one town further than you do now. Or maybe it’s an additional segment of the population you should be targeting.

Whatever the case may be, you need to show your perspective audience your product or service. It’s like the NFL. The people of London have no strong urge to align themselves with American football teams if they are unfamiliar with the sport.

Make sure they know that your business is there. To do that, you have to market it to them, aggressively.

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