In nearly all cases, the first exposure someone has to your
business will be through words. This could be your website, social media,
articles, blogging, or video. It could also be a sales rep, (satisfied or
unsatisfied) customer, or some other form of exposure.
In most industries, these words sound just about the same.
There’s a rush to the same middle ground. It’s easy to feel pigeon-holed into
the place that your business belongs. It's that same place that the companies you compete with shoot for.
It’s more important than ever to use these words to set your
business apart. What can a customer expect in doing business with you? Why are
you different? Why do you care? There are more mediums to communicate this
message than ever. Shoot for your unique selling point, like number four on this blog list.
You can be professional and different at the same time. Woot,
Groupon and countless of other businesses have proven this. There’s more room
for your company to thrive on the outside.
This is where your customers will notice you.
No comments:
Post a Comment